In this note: Why we started HeartsLinked: a family trade in gemstones, and one simple question about what the stones mean.
Key points
- HeartsLinked began with a question: what is the meaning behind each gemstone?
- My family has dealt in colored precious and semi-precious gemstones for 40 to 50 years.
- We are 14 months in. TikTok proved our pieces sell, and marketing is what we are still learning.
Read the full transcript
Why a voice note
I want to make a voice note. I have never done this before. I am very shy of the camera, so I don’t like to be in front of one. I am also not good at typing. I am good at texting, but I am a businessman, or I am trying to be one.
I have never done anything else in my life. I worked two jobs, but I can’t seem to keep a job. And I run a jewelry business.
How it started
My wife started this healing stone jewelry business, because she thought jewelry should not be seen only as something to invest in, or just for the beauty of it, but also: how deep does that beauty go? What is the significance of these gemstones?
After she married me, she learned that my family has been dealing with colored precious and semi-precious gemstones for the last 40 to 50 years. She started looking into why people wear them, and why she should wear one. She loved the colors, but she wanted to know the meaning of the stones.
Where we are now
Once we got to the US, we started this business in crystals, healing crystals. We have been in this business for the last 14 months. It has been very hard. We do make sales. We had very good sales on TikTok, but that died down. So we know that it sells.
We have the products. What we lack is marketing.